This will help you understand how to reach your target audience and ultimately drive more traffic to your website. Keyword research allows you to identify the words and phrases people use when searching for products or services like yours. It is the foundation from which you will build your content strategy, and your keyword research will define how successful that strategy will be.

If you have an online presence already, they might even look for your website specifically.Ī keyword analysis is a critical first step for any SEO campaign. When someone searches for “SEO services” or “web design agency Manchester” they’re looking for someone who can help them with their business online. When you type in “ SEO services“, for example, Google will display results for this search term and other related terms related to it. Keywords are the words people type into search engines when they want to find something on the internet. It involves analyzing large amounts of data about how people search online and then finding patterns in that data so that you can predict which words they’re likely to use when looking for something on the web.

Keywords are usually determined by analyzinganalyzing data about real people’s search habits.Ī keyword analysis is one way of doing this. Keyword research is an important part of SEO ( Search Engine Optimization) because it allows you to understand what people are searching for online and optimizeoptimize your site to get the most traffic from Google searches.Ī keyword is a word or phrase that people use when searching for something online. If you rank for a keyword, your website will appear at the top of the search results when someone searches for it. Keyword research aims to find keywords that you can rank for in search engines.

Seo keyword analysis